barba o non barba
trends & insights,
Philips Lifestyle launched an App for its European market about shaving and grooming. For the algorithm needed, extensive research was done to build a style segmentation. This redefined the male target group and their preferences on several lifestyle topics like automotive, interior design, and fashion.
Martiene guided us through the unfamiliar world of fashion, trends and attitudes with passion and professionalism. She gained a deep understanding of our consumers and their lifestyle, and then organized her results in a clear and recognizable segmentation. It was a very inspiring and fun collaboration!
Clotilde Grimault, Function Developer – Digital Innovation Philips Lifestyle