trends & insights,
Mast-Jägermeister SE needs to be one step ahead of where the consumer is going. To get an overview of the important influences in Paris, lifestyle, fashion, society and city development were looked at. What is happening now and what will change the consumers attitude? Insights were presented as a trend report.
We often forget to look what could be of big importance in the future. This is something which Martiene has done for us. In a trend report for one of our emerging markets, Paris, she managed to show us insights which were real eye-openers. A trustful base to proceed on for the next years.
Willem van Eeghen, Area Manager Western Europe Mast-Jägermeister SE