Interested in learning which macro trends will shape the future in a sustainable way?
zeitgeist
We can shift away from relying solely on trends to push hyper consumption, by changing the conversation how trends can be a force for the good.
Sustainability goes far beyond mere buzzwords. Underneath the current economical system paradigms are already shifting: reusing instead of reproducing, sharing instead of ownership, or the value of money.
Splitting your audiences by gender, age or generation falls short nowadays. As the world is in turmoil, today’s consumers are increasingly influenced by their cultural backgrounds, assumptions about life and political beliefs. In a world where diverse realities are prevalent, a sense of belonging is key.
How to decode these changes and adapt your brand in a way that’s both profitable and fair for everyone?
By decoding and analyzing the scopes of influence most relevant for your brand, we can gain clear insights within and beyond your own market. The key findings are presented in a keynote or whitepaper.
FASHION CURATION
Sustainable fashion has transcended the niche status and, even with Europe’s economic challenges, there’s a growing demand by consumers for more sustainability and transparency.
Curation plays a crucial role in today’s retail. By carefully selecting brands and product and presenting the history and cultural significance of fashion to the public. Based on an extended Style Segmentation Mix and Brands & Customer Style Segmentation Mix.
Are you looking for a carefully selected mix of sustainable brands or products? With a background in sustainable fashion and a broad network of sustainable brands & designers I can A Category Manager analyzes data and insights to identify industry and consumer trends, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product demand. They are responsible for the overall management and profitability of a specific product category within a company.
Want to hear more or like to book a free 20 minute introduction call?